Driving sales of supply chain efficiency solution

Client
Large privately held corporation

Challenge
Sell solution – previously only ever offered free to large clients – to mid-sized clients

Audience
B2B

Solution

  • Define and expand target audience

  • Research target customers

  • Develop key themes and variety of content styles to reach target customers

  • Connect their top SMEs to key corporate targets 1:1

  • Use LinkedIn for content distribution and as sales tool

Timeline

  • 6 months

Results

  • Four sales closed

  • Two-thirds of sales targets shared content

  • 25% of sales targets proactively inquired about solution after receiving, reading content

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