Video Project: Work Worth Doing with Bobcat & Josh Duhamel
In June 2025, Josh Duhamel partnered with Bobcat to support the Los Angeles Fire Department’s wildland firefighting crew. Josh delivered a Bobcat UV34XL utility vehicle donated to help the team navigate challenging terrain and improve their wildfire response.
This effort highlighted Bobcat’s dedication to recognizing and equipping everyday heroes, while underscoring Josh’s appreciation for the bravery and service of first responders.
Our videos supported the campaign’s PR and earned media efforts.
The goals? Introduce the Bobcat brand to a wider audience.
Year
June 2025
Client
Bobcat
Agency Partner
X-FCTR
Project Summary
This shoot was designed to capture the intensity and heroism of wildland firefighting alongside the quality of Bobcat machines. We utilized two Sony FX6 cameras to cover multiple angles and dynamic action sequences, ensuring sharp, professional-quality footage throughout.
To complement the traditional shots, we also incorporated an 8K 360-degree camera to capture immersive perspectives and unique angles that bring the environment to life in ways standard cameras can’t.
Our approach balanced high-end production values with storytelling needs, and the final edit included expert color grading and sound design. We delivered compelling content optimized for both broadcast and digital audiences and edited for distribution on both vertical and horizontal platforms.
