Client
Multinational conglomerate
Challenge
Client held patent for new health care product, but needed to understand quickly if and how it should go to market
Audience
B2B
Speed up process for evaluating the market for newly patented products
Solution
Competitive research
Apply journalist-style research to find individual audience members
Conduct 1:1 interviews
Timeline
3 months
Results
Provided client with actionable data in far less time resulting in cost savings
Reduced evaluation timeline by 9 to 15 months
Uncovered usability issues client had not yet considered
Made plan to include market research earlier in the product development process
