Project Summary
BeeMuse team members played a key role in this multi-faceted campaign, overseeing field production and functioning as the on-site producer for a series of Health Equity videos in both English and Spanish. We managed the production crew, ensured the right footage was captured, and guided the storytelling to match the campaign’s goals. After production, we took the lead on writing, editing, and shaping the final narratives—creating videos that felt authentic and engaging. These videos were featured across social media and the Optum website, amplifying their reach.

Beyond video, we also developed and oversaw written content—including articles, white papers, and case studies—to provide deeper insight into Optum’s health equity initiatives. Featured on the Optum Health Equity webpage, this content reinforced the company’s commitment to making healthcare more inclusive and accessible.