Launch platform for immediate and regular audience communication
Client
Large privately held corporation
Challenge
Establish blog to communicate COVID-19 messaging
Audience
B2B, B2C
Solution
Adapt content creation and approval process to allow for speed to publishing .com content, social media content, email content and promotional content
Timeline
3 months
Results
Produced 32 articles and videos over 47 business days
Content earned 265k .com visits, 23m promo impressions, 20.5k on-site video views
Blog traffic accounted for 15% of traffic to main site and 61% of all traffic with campaign code
Emails promoting content earned 30.92% average open rate and 1.16% CTR
