Relaunching Nomo Smart Care: A Full-Scale Production & Marketing Effort
When Nomo Smart Care was ready to relaunch its home monitoring system, the challenge was clear: create a high-impact, multi-channel campaign that would introduce the brand to new audiences while reinforcing its value to existing customers. That meant producing fresh, engaging content—across video, digital, and social—that showcased Nomo’s capabilities and made a real connection with potential users.
Project Summary
This was a comprehensive effort, covering everything from broadcast TV ads to website updates, social media campaigns, and even out-of-home advertising. We handled it all—starting with defining themes, messaging, and creative direction.
On the video production side, we scripted, shot, and edited over 100 video variations across TV, digital, and social platforms. We managed everything: hiring writers, casting actors, securing locations, directing on-set production, and coordinating post-production, including motion graphics, color correction, and final approvals.
For digital marketing, we built paid ad campaigns across search, display, and social. We worked with digital strategies to place and test different creative elements to optimize performance. We created radio spots, animated videos, and still photography assets to support a fully integrated campaign.
We also oversaw two website updates, managing content revisions, new asset creation, and coordination with developers to ensure a seamless user experience.
On top of all that, we handled project management—coordinating teams, budgets, approvals, and strategic execution to keep everything moving.
From the first brainstorming session to the final campaign launch, we delivered a refreshed, compelling brand experience—making sure the right people saw, understood, and engaged with Nomo Smart Care in a meaningful way.
Year
2024
Client
Nomo Smart Care
