Solution

• Strengthen reputation for capabilities, services and personnel

• Grow following of key influencers

• Find advocates

• Develop benchmarks and KPIs

• Competitive research

• Audience research

• Increased influence of Medicaid decision makers in key states

• Connected leaders with political, social and media influencers nationally and specifically in priority states where client wanted to expand

• Uncovered influencer names and the issues they most focused on by target market