Increasing utilization of health care content to drive Marketing Qualified Leads

Client
Fortune 10, matrixed organization

Challenge
Underleveraged content - Content created, posted, forgotten

Audience
B2B

Solution

  • Researched audience

  • Developed audience-informed content strategy

  • Focused on thought leadership video, audio and text story telling Social media strategy

Timeline

  • 6 months

Results

  • Record email newsletter enrollment boosted MQLs

  • Reduced CPC by 50%

  • Grew SME’s LinkedIn audience by 150%

  • Garnered follows from 10 of the top 50 health influencers

  • Most viewed content on full company website

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