Tailored Video Campaign for a Fortune 10 Company’s Partner
How do you take one video and make it speak to 22 different audiences? That was the challenge. The goal: repurpose existing content into tailored versions that connect with viewers based on age, gender, and health risk factors—while making preventive care feel relevant and actionable for each group.
Project Summary
We started by meeting with the client to understand their audience and goals. From there, we scripted, edited, and produced 22 unique versions of the video, customized to make sure each group saw themselves in the message. We created graphics, managed the review and revision process, and delivered final assets, including still images for promotion.
In the end, we turned one-size-fits-all content into a personalized video experience, helping more people see the value of preventive care in a way that felt made for them.
Year
2024
Client
UnitedHealthcare and their partner organization, National Railroad Plans